Title: PT Astra International Tbk: Strengthening Desa Sejahtera Astra Sumba Timur Through the Preservation of Tenun Ikat and the Empowerment of Women

EAST SUMBA, EAST NUSA TENGGARA: PT Astra International Tbk ("Astra") continues to develop Desa Sejahtera Astra Sumba Timur as a center for preserving Sumba's distinctive Tenun Ikat and advancing local women's economic empowerment.

Desa Sejahtera Astra Sumba Timur supports five weaving hub villages in East Sumba Regency: Kampung Raja Prailiu, Mbatakapidu, Mauliru, Lambanapu, and Kawangu. Since joining the Desa Sejahtera Astra program in 2025, the initiative has reached 1,295 residents, increased community income by 50%, created 67 new jobs, and achieved 100% market absorption of its products.

Currently, the Desa Sejahtera Astra Sumba Timur ecosystem includes approximately 250 artisans, 97% of whom are women. Through capacity building, product development, and expanded market access, Sumba's Tenun Ikat is preserved as cultural heritage and serves as a vital source of income for families and the community.

"Through Desa Sejahtera Astra, we believe every region has the potential to drive community well-being. In East Sumba, preserving Tenun Ikat not only protects cultural heritage but also creates broader economic opportunities, especially for women, through enhanced capacity, market access, and sustainable collaboration," said Astra Chief of Corporate Affairs Boy Kelana Soebroto.

The progress of Desa Sejahtera Astra Sumba Timur is further supported by Reza Permadi, the recipient of the 2023 SATU Indonesia Awards. Through his Digital Transformation for Sustainable Tourism, Culture & Heritage initiative, Reza promotes digital transformation in tourism villages by implementing a visitor management system that enhances operational efficiency and increases destination visibility in domestic and international markets. The initiative also broadens digital market access for small and medium enterprises (UMKM), especially Sumba Tenun Ikat artisans, by integrating technology with local wisdom to improve competitiveness.

Reza applies a multidisciplinary approach to tourism village development, guiding the community to adopt technology effectively throughout the process. His model enables the standardization of handicraft products for export and strengthens village entrepreneurship through digital business units. This initiative supports the growth of the village's tourism and creative economy ecosystem while preserving East Sumba's cultural identity.

Astra's commitment to cultural preservation, community empowerment, and local development reflects its aspiration to Prosper With the Nation and supports Indonesia's Sustainable Development Goals (SDGs).

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For further information, please contact:
Windy Riswantyo
Head of Corporate Communications
PT Astra International Tbk
Phone. 021-508-43-888

 

About Astra:
Astra is one of Indonesia's largest public companies, comprising 322 subsidiaries, joint ventures, and associated entities, supported by more than 190,000 employees. The company's diversified business model creates synergies and opportunities across multiple industries, including Automotive, Financial Services, Heavy Equipment and Mining Solutions, and other sectors.
Astra has a sustainability framework that includes the Astra 2030 Sustainability Aspirations, which guide the Astra Group's transition toward becoming a more sustainable company by 2030 and beyond. Astra aspires to strengthen Indonesia's economic resilience in support of an inclusive and prosperous society.
Astra's sustainable social contributions are centered on developing and strengthening villages through the Desa Sejahtera Astra program, which has reached more than 1,500 Desa Sejahtera Astra sites across 35 provinces in Indonesia. The program covers four main areas, including health, education, environment, and entrepreneurship, supported by nine foundations that contribute to Indonesia's economic growth while advancing an inclusive and prosperous society.
In line with the Desa Sejahtera Astra program, the Semangat Astra Terpadu Untuk (SATU) Indonesia Awards was established to recognize young innovators as well as the best Desa Sejahtera Astra communities and village champions mentored by Astra. Since its launch in 2010, the SATU Indonesia Awards has honored 792 young Indonesians who actively collaborate with Desa Sejahtera Astra.
For more information, visit astra.co.id, and follow Astra's activities on Instagram @satu_indonesia, TikTok @satu_indonesia, YouTube SATU Indonesia, X (Twitter) @satu_indonesia, LinkedIn PT Astra International Tbk, and Facebook Semangat Astra Terpadu.