Kampung Berseri Astra & Desa Sejahtera Astra Festival, Innovating Villages Ready to Advance Indonesia

Kampung Berseri Astra & Desa Sejahtera Astra Festival, Innovating Villages Ready to Advance Indonesia

JAKARTA: The COVID-19 pandemic not only affects business sectors in Indonesia, but also on the number of workforce and the unemployment rate in Indonesia.

According to data published by Statistics Indonesia (BPS) in August 2020, 9.77 million people out of 138.22 million of the total labor force in Indonesia are unemployed, an increase of 37.61% compared to August 2019 of 7.10 million people.

"Through KBA and DSA programs, Astra is able to increase new workforce by more than 11,000 people, and boost the income of the people involved by more than 36%. This achievement is a result of great collaboration between the government, private sector, universities, and other stakeholders, and most importantly the figures behind each KBA and DSA," said Astra's Chief of Corporate Affairs Riza Deliansyah.

This increase in the number of new workforce is expected to help reducing the number of unemployment across Indonesia.

Through its sustainable social contribution programs, namely Kampung Berseri Astra (KBA) and Desa Sejahtera Astra (DSA), Astra consistently develops rural communities and encourages them to continuously innovate to improve their welfare. To date, Astra has developed a total of 116 KBAs and 755 DSAs in 34 provinces across Indonesia.

KBA is an area with a clean and green environment, and its residents are healthy, smart and productive. This reflects the four pillars of Astra's sustainable social contribution, namely health, education, entrepreneurship, and the environment, which are the basis for an independent village.

In 2018, Astra Group together with Astra Foundation complemented the KBA program with the DSA program. This program focuses more on village economic development by providing added value through training, mentoring, and assistance in regards to infrastructure, capital, and sourcing of offtakers for superior products produced by the respective village.

KBANOVATION 2020

In conjunction with International Volunteer Day today (5/12) and National Social Solidarity Day (20/12), Astra launched virtual KBA & DSA Festival with the theme Innovating Villages, Ready to Advance Indonesia.

The festival was attended by the Director General of Disadvantaged Regions Development of the Indonesian Ministry of Village, Development of Disadvantaged Regions and Transmigration (PDTT) Samsul Widodo, the recipient of 2020 Semangat Astra Terpadu Untuk (SATU) Indonesia Awards for the group category Muhammad Aria Yusuf, and the Co-Founder & CCPO of Du Anyam Hanna Keraf.

As a form of the highest appreciation for villages and the figures behind KBA and DSA, Astra through KBANNOVATION, announced the best KBA and DSA of the year for each of the following categories:

Winners of the KBA Category:

1. KBA Kemuning, fostered village of Yogyakarta Coordinating Office

2. KBA Kambitin Raya, fostered village of PT Pamapersada Nusantara, Adaro District

3. KBA Pekayon Bekasi

Winners of the DSA Category:

1. DSA Ketapan Rame, East Java

2. DSA Patok Picis, East Java

3. DSA Buru Maluku, Maluku

Winners of the KBA/DSA Ambassador Category:

1. Deden Syarif Hidayat – KBA Ecovillage Cidadap, fostered village of Astra Honda Motor

2. Ashari Sarmedi – KBA Laliko Polewali Mandar

3. Eman Suherman – DSA Banjaran, West Java

Special Category: Most Rapid Increase and Sustainable Sales during COVID-19 Pandemic:

1. DSA Sambik Elen, North Lombok

Special Category: Best Featured Product Innovation:

1. DSA Purwabakti, Bogor, West Java

Appreciation for villages and figures behind KBA and DSA programs is in line with Astra's mission to prosper with the nation.

For further information, please contact:
Boy Kelana Soebroto
Head of Corporate Communications
PT Astra International Tbk
Ph.021-508-43-888

About Astra:

PT Astra International Tbk was established in 1957 in Jakarta as a general trading company under the name Astra International Inc. In 1990, for the purpose of the company’s initial public offering (IPO), the name of the company changed to PT Astra International Tbk, followed by listing its shares on the Indonesia Stock Exchange under the ticker code ASII.

Astra has developed its business by implementing a business model based on synergies and diversification within seven business segments, consisting of: 1) Automotive, 2) Financial Services, 3) Heavy Equipment, Mining, Construction & Energy, 4) Agribusiness, 5) Infrastructure and Logistics, 6) Information Technology and 7) Property.

Astra conducts business operations in all parts of Indonesia under the management of more than 235 subsidiaries, joint ventures and associates companies, and was supported by more than 194.359 employees, as of June 2020.

As one of the largest national business groups today, Astra has built a strong reputation through offering a range of quality products and services, taking into account the implementation of good corporate governance and environmental governance. Astra always aspires to be the pride of the nation that participates in efforts to improve the welfare of the Indonesian people.

Therefore, Astra's business activities strive to apply a balanced mix in the commercial aspects of business and non-business contributions through 9 foundations and a variety of sustainable social responsibility programmes Astra Untuk Indonesia Sehat, Astra Untuk Indonesia Cerdas, Astra Untuk Indonesia Hijau and Astra Untuk Indonesia Kreatif.

Astra initiated the Semangat Astra Terpadu Untuk (SATU) Indonesia Awards programme, which has entered a decade this year, and has given recognition awards to 305 young Indonesians, consisting of 59 national level recipients and 246 provincial level recipients in the fields of Health, Education, the Environment, Entrepreneurship and Technology, which are integrated with Astra’s wide range of community activities through 87 Kampung Berseri Astra and 645 Desa Sejahtera Astra initiated in 34 provinces throughout Indonesia.

For further information, please visit www.astra.co.id & www.satu-indonesia.com, and follow Astra through Instagram (@SATU_Indonesia), Youtube (SATU Indonesia), Facebook (Semangat Astra Terpadu) and Twitter (@SATU_Indonesia).