Astra’s 65th Anniversary Celebration Continues in Kalimantan, Highlights Road Traffic Safety Theme

Astra’s 65th Anniversary Celebration Continues in Kalimantan, Highlights Road Traffic Safety Theme

JAKARTA: Throughout its 65 years of working and moving with the people of Indonesia, Astra is well aware that the society cannot be separated from the development of automobile use. Therefore, it is necessary to provide education on safe driving.

To achieve Indonesia’s Sustainable Development Goals (SDGs), which are in line with the four pillars of Astra’s social contribution, Astra initiated the Road Traffic Safety Indonesia (Indonesia Ayo Aman Berlalu Lintas/IAABL) program in 2014. The program campaigns for adherence to traffic rules and safe driving practices to reduce the number of traffic accidents. In addition to campaigns aimed at drivers, the IAABL program also encourages road users to cultivate a traffic safety culture.

Through the annual IAABL Festival, Astra hopes that everyone can participate and become the pioneer of safe driving. This year’s IAABL Festival, themed “Collaboration for Safety & Sustainability Driving”, was held at the University of Balikpapan, East Kalimantan. Taking place on Sunday (9/18), the festival presented seminars and commercial vehicle pioneer training attended by more than 250 students and 250 Astra Group customers.

M. Isradi Zainal (Rector of the University of Balikpapan), Rendi Susiswo Ismail (Chairman of the Board of Trustees of the University of Balikpapan Foundation), Elvin Junaidi (Head of Balikpapan Transportation Agency), Police Commissioner Donny Dwija Romansyah (Head Section of BPKB Sub-Directorate of Registration and Identification Directorate of Traffic of East Kalimantan Regional Police), Riza Deliansyah (Astra Chief of Corporate Affairs) and Arya Fitriadi (Head Coordinator of Astra Group Balikpapan Region) attended the event.

According to data from the Indonesian National Police Traffic Corps (Korlantas Polri), Indonesia recorded 116,411 traffic accidents in 2019, the highest in the last five years. The number then dropped, mainly contributed by the social activity restriction imposed in early 2020 due to the pandemic. However, the relaxation of the restriction has driven the number back up, therefore, we must continue to be aware of road traffic safety and implement it.

“We wish Astra a happy 65th birthday. Let’s create traffic security, order and safety on the road,” said Police Chief Commissioner Sony Irawan, Traffic Director of the East Kalimantan Regional Police, in a pre-recorded speech.

Balikpapan University Rector M. Isradi Zainal welcomed Astra’s IAABL program. This program is expected to raise awareness of safe driving among students. “Considering that transport safety is one of the courses offered here at the University of Balikpapan, we hope this program can increase synergy and cooperation between Astra and the University to achieve road traffic safety in Indonesia,” he said.

“As of August 2022, all business lines of the Astra Group have implemented the IAABL program, fostered a total of 9,795 Safe Driving Pioneers and educated 171,886 people,” said Astra Chief of Corporate Affairs Riza Deliansyah.

The 2022 IAABL Festival kicked off on September 2, 2022, with the inauguration of the 5th Safety Riding Lab in Indonesia with Astra Motor and the Astra Honda Motor Foundation at SMAN Bali Mandara Buleleng, Bali Province. Previously, Safety Riding Lab had been held in Binjai, Bekasi, Banten and Malang. The IAABL program also provides training for over 650 safe driving ambassadors in the Kalimantan region. There are also the National Safe Driving Month activities, with as many as sixty-five activities attended by more than 6,500 people throughout the year.

Through IAABL, Astra Group strives to increase the number of safety pioneers, with 500 new safety pioneers targeted for this year. Safety pioneers are our shared responsibility, therefore, collaboration with the whole community is needed to enable them to accelerate the increase of safe driving awareness.

IAABL Festival to Celebrate Astra’s 65th Anniversary

Astra continued its 65th Anniversary celebration started in February, this time boasting the culture of Kalimantan and commemorating the 67th Bhayangkara Traffic Day, with the 2022 IAABL Festival kicked off Astra’s 65th Anniversary event series in the Kalimantan Region.

The 65th Anniversary celebration organized by Astra Kalimantan Region will take place on September 22-24, 2022, with a line-up of inspiring programs - Sustainability Webinar, Virtual Exhibition, InnovNation Webinar, Astra Career Meet Up and Kalimantan Craft Expo.

The Sustainability Webinar will discuss the topic “Collaboration for Safety & Sustainability Driving” with experts in their fields - Astra Isuzu IAABL Master Trainer Suharto, Automotive Influencer & YouTuber Ridwan Hanif Rahmadi and Safe Driving Expert & Electric Car Practitioner Sony Susmana.

The InnovNation Webinar with the theme “Safe Technology, Comfortable Traffic” will present Astra Motor Balikpapan Safety Riding Officer Daniel Natanael and Astra Motor Balikpapan Technical Service Officer Rusdianto. It will be followed by “Driving Towards A Safer City” topic with speaker Stella Darmadi, Head of Global Marketing GoRide.

Astra Career Meetup “Critical Thinking Essentials” will have Astra World CEO Anastasia Krisnawati presenting the topic “Promote Your Critical Thinking Skill”. After that, Director of Trans Marga Central Java & Resta Daisy Setiawan will speak about the topic “Giving Our Best Contribution”.

The Kalimantan Craft Expo will be held on the third day and conclude Astra’s 65th Anniversary events hosted by Astra Kalimantan Region. The events can be accessed on the digital platform 65tahunastra.jagat.live.

Astra campaigning to promote road traffic safety to the public is in line with Astra’s mission to Prosper with the Nation and supports Indonesia’s Sustainable Development Goals.

For further information, please contact:
Boy Kelana Soebroto
Head of Corporate Communications
PT Astra International Tbk
Ph.021-508-43-888

About Astra:
Astra is one of Indonesia’s largest public companies, comprising 240 subsidiaries, joint ventures, and associate companies, supported by nearly 190,000 employees. The company’s diversified business model creates synergies and opportunities across industry sectors including automotive, financial services, heavy equipment, mining construction and energy, agribusiness, infrastructure and logistics, information technology, and property. The company has a new sustainability framework which contains Astra 2030 Sustainability Aspirations. It will guide Astra in the transition journey to be a more sustainable business by 2030 and beyond. Astra wishes to contribute to the strength and resilience of the Indonesian economy while supporting an inclusive and prosperous society.

Astra has a strong record of public and social contributions through four pillars, which consist of health, education, environment, and entrepreneurships as well as nine foundations to contribute to the growth of the Indonesian economy while encouraging a more inclusive and prosperous society. Established in 2010, Astra’s Semangat Astra Terpadu Untuk (SATU) Indonesia Awards programme, has recognised the contribution of 493 young Indonesians across each of these focus areas, including 81 national level recipients and 412 provincial level recipients. The SATU Indonesia Awards programme is integrated with Astra’s wide range of community activities through 170 Kampung Berseri Astra and 1,060 Desa Sejahtera Astra initiatives in 34 provinces throughout Indonesia.

For more about Astra, visit www.astra.co.id & www.satu-indonesia.com and follow us on Instagram (@SATU_Indonesia), YouTube (SATU Indonesia), Facebook (Semangat Astra Terpadu) and Twitter (@SATU_Indonesia).