Desa Sejahtera Astra

Desa Sejahtera Astra is a program focused on supporting business development at the village level, based on each region’s potential and flagship products. This program encourages participating villages to strengthen their signature products, currently categorized into three clusters such as agriculture and its derivatives, marine and fisheries, tourism, crafts, and culture.

Through this program, Astra aims to help villages grow more independently and competitively while preserving their local identity.

Through four key development areas, Astra Prosperous Village (Desa Sejahtera Astra) implements various programs that help communities unlock their village potential and build sustainable prosperity.

Health
Improving access to and the quality of healthcare services, particularly for mothers and children.
Focus Areas:

• Access to healthcare services
• Maternal and child nutrition

Education
Strengthening basic education and supporting the development of future talents.
Focus Areas:

• School quality improvement
• Student character and skills development

Environment
Promoting environmental conservation and climate action through community participation.
Focus Areas:

• Environmental management
• Conservation and climate action

Entrepreneurship
Unlocking local economic potential through sustainable entrepreneurship.
Focus Areas:

• Business development
• Product quality enhancement and market access

Through an integrated approach, Astra Prosperous Village develops village potential holistically to ensure that program benefits are inclusive and sustainable. This approach also strengthens community independence, resilience, and long-term prosperity.