Desa Sejahtera Astra Flagship Products Featured at CAEXPO 2024

JAKARTA: Astra is proud to support the Ministry of Trade of the Republic of Indonesia at the 21st China ASEAN Expo (CAEXPO) 2024, held at the Nanning International Convention Exhibition Center (NICEC) in Nanning, Guangxi, China, from September 24 to 28, 2024. Astra’s participation includes showcasing 124 flagship products from 25 Desa Sejahtera Astra (DSA) villages and 5 Micro, Small, and Medium Enterprises (MSMEs) under the Dharma Bhakti Astra Foundation (YDBA) in the Indonesia Pavilion. 

The Indonesia Pavilion at CAEXPO 2024 is divided into three areas: the National Pavilion, the Commodity Pavilion, and the ASEAN High Tech Gallery.

“Astra is committed to contributing to social progress in Indonesia, such as through the Desa Sejahtera Astra program, which focuses on entrepreneurial empowerment at the village level based on each village’s potential and flagship products. We aspire for the flagship products from villages under this program to become the pride of Indonesia and boost the value of the national exports today and in the future,” said Astra Chief of Corporate Affairs Riza Deliansyah.

The opening of the Indonesia Pavilion was attended by Mardyana Listyowati, Director General of National Export Development, Ministry of Trade of the Republic of Indonesia; Ben Perkasa Drajat, Consul General of the Republic of Indonesia in Guangzhou; and representatives from Astra.

During this event, Astra also facilitated collaboration opportunities between DSA villages and Chinese entrepreneurs to support the export of DSA villages’ flagship products, including processed coconut from DSA Indragiri Hilir and djembe drums from DSA Blitar, with a total value of Rp47.6 billion.

As of 2024, Astra has developed 1,196 DSA villages across Indonesia, of which 323 villages have generated a cumulative export valuation of Rp223 billion.

Astra’s participation in CAEXPO 2024, which serves as a platform for Indonesia to encourage economic growth in rural areas, is in line with Astra’s mission to prosper with the nation while supporting Indonesia’s Sustainable Development Goals (SDGs).

 

 

For further information, please contact:

Boy Kelana Soebroto

Head of Corporate Communications

PT Astra International Tbk

Telp. 021-508-43-888

 

About Astra:

Astra is one of Indonesia’s largest public companies, comprising 291 subsidiaries, joint ventures, and associate companies, supported by over 200,000 employees. The company’s diversified business model creates synergies and opportunities across industry sectors, including Automotive, Financial Services, Heavy Equipment, Mining, Construction & Energy, Agribusiness, Infrastructure and Logistics, Information Technology, and Property.

The company has a new sustainability framework that contains Astra 2030 Sustainability Aspirations to guide Astra Group’s transition journey to be a more sustainable business by 2030 and beyond. Astra wishes to contribute to strengthening the resilience of the Indonesian economy that supports an inclusive and prosperous society.

Astra has a strong record of public and social contributions through four pillars: health, education, environment, and entrepreneurship, as well as nine foundations that contribute to Indonesia’s economic growth while supporting an inclusive and prosperous society. Implemented for the first time in 2010, the Semangat Astra Terpadu Untuk (SATU) Indonesia Awards program has recognized the contributions of 657 young Indonesians– 92 national-level recipients and 565 provincial-level recipients–across each of these focus areas. The SATU Indonesia Awards program is integrated with Astra’s wide range of community activities through 200 Kampung Berseri Astra and 1,196 Desa Sejahtera Astra initiatives in 35 provinces throughout Indonesia.

For more information, visit www.astra.co.id & www.satu-indonesia.com, and follow us on Instagram (@satu_indonesia), YouTube (SATU Indonesia), Facebook (Semangat Astra Terpadu), and Twitter (@satu_indonesia).