Astra’s SATU Indonesia Awards Recipients Expand Sustainable Impact in Rural Areas

JAKARTA: To strengthen collaboration and synergy across the Astra Group’s regions, Astra has launched a collaborative program involving the Astra Group, recipients of the Semangat Astra Terpadu Untuk (SATU) Indonesia Awards—who are connected through the Regional Representatives of SATU Indonesia Awards Recipients—as well as Desa Sejahtera Astra and Kampung Berseri Astra. The initiative has commenced in three pilot regions—Semarang, Medan, and Bali. 

The Regional Representatives of SATU Indonesia Awards Recipients are distinguished individuals selected from 726 national and provincial awardees who have been appointed to represent the SATU Indonesia Awards community in their respective regions. These representatives will work alongside Desa Sejahtera Astra and Kampung Berseri Astra leaders, as well as other stakeholders, in implementing Astra’s sustainable social contribution programs. 

“The establishment of this collaboration is intended to facilitate continuous communication, coordination, and synergy between SATU Indonesia Awards recipient communities in each region, involving the Astra Group as well as Desa Sejahtera Astra and Kampung Berseri Astra. We hope this initiative will provide direct benefits and long-term positive impact, especially in rural communities,” stated Astra Chief of Corporate Affairs Boy Kelana Soebroto. 

A series of collaborative activities between the Astra Group, Regional Representatives of SATU Indonesia Awards Recipients, Desa Sejahtera Astra, and Kampung Berseri Astra commenced on April 25, 2025, in Semarang, followed by events in Medan and Bali on May 10, 2025. Astra aims to expand the program across 30 cities in 25 provinces throughout Indonesia. 

Entrepreneurship Workshop – Semarang (April 25, 2025) 

This event brought together Astra Group Semarang, SATU Indonesia Awards Recipients Semarang, communities from Desa Sejahtera Astra Temanggung and Banyumas, and Kampung Berseri Astra Tanon, along with local MSMEs from Semarang. Held at Resta Pendopo KM 456 Salatiga, the workshop carried the theme “Moving Together to Strengthen Local MSME Potential for Today and Future of Indonesia”. 

A total of 60 MSMEs, primarily engaged in processed food production, participated in the event. Speakers included Resika Caesaria, recipient of the SATU Indonesia Awards in Entrepreneurship (2014), widely known as the “Cimol Queen” of Banyumas. The session was moderated by Achmad Sofiyudin, recipient of the SATU Indonesia Awards in Entrepreneurship at the provincial level (2017) from Temanggung. 

Astra Mengajar – Medan (May 10, 2025) 

Astra Group Medan, SATU Indonesia Awards Recipients, and Kampung Berseri Astra Cengkeh Turi held the “SATU Indonesia Awards Mengajar” program at State Elementary School SDN 028067 Binjai. A total of 40 students across various grade levels participated in digital literacy sessions, an introduction to basic sign language, reproductive health education, and interactive educational games focused on environmental conservation and career awareness. 

The event featured two speakers: Yuli Yanika, recipient of the SATU Indonesia Awards in Education (2018), and Edi Syahputra, provincial-level recipient of the SATU Indonesia Awards in Education (2022). 

Star Bootcamp – Bali (May 10, 2025) 

Hosted at Kampung Berseri Astra Tegeh Sari, Bali, the Star Bootcamp program engaged young people and the general public in personal development through mentoring sessions and inspirational discussions under the theme “Uniting Efforts, Creating Impact.” 

The event featured six mentors representing five fields of the SATU Indonesia Awards: Gede Andika (Education, 2021), Reza Riyady (Health – Provincial, 2022), Putu Gede Asnawa Dikta (Environment – Provincial, 2019), Komang Edi Juliana (Environment – Provincial, 2022), Ni Wayan Purnama Rusadi (Entrepreneurship – Provincial, 2022), and I Gede Merta Yoga (Technology, 2020). 

Astra’s commitment to fostering sustainable synergy and collaboration with the nation’s youth for today and the future of Indonesia is in line with its mission to prosper with the nation while supporting Indonesia’s Sustainable Development Goals (SDGs). 

For further information, please contact:

Putri Permatasari
Head of Media Relations
PT Astra International Tbk
Telp. 021-508-43-888

About Astra:

Astra is one of Indonesia’s largest public companies, comprising 301 subsidiaries, joint ventures, and associate companies, supported by more than 190,000 employees. The company’s diversified business model creates synergies and opportunities across industry sectors including automotive & mobility, financial services, heavy equipment, mining construction and energy, agribusiness, infrastructure, information technology, and property. The company has a new sustainability framework which includes Astra’s 2030 Sustainability Aspirations. It will guide Astra in the transition journey to be a more sustainable business by 2030 and beyond. Astra wishes to contribute to the strength and resilience of the Indonesian economy while supporting an inclusive and prosperous society.

Astra has a strong record of public and social contributions through four pillars, which consist of health, education, environment, and entrepreneurship as well as nine foundations to contribute to the growth of the Indonesian economy while encouraging a more inclusive and prosperous society. Established in 2010, Astra’s Semangat Astra Terpadu Untuk (SATU) Indonesia Awards program, has recognised the contribution of 726 young Indonesians at the national and provincial level across the nation. The SATU Indonesia Awards program is integrated with Astra’s wide range of community activities through more than 1,500 Desa Sejahtera Astra and Kampung Berseri Astra in 35 provinces throughout Indonesia.

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