Astra Supports Rural Economic Empowerment for Coffee Farmers in Garut

GARUT, WEST JAVA: The morning dew still clings to the coffee trees as farmers in the Garut highlands begin their routine. The sound of running water and the whisper of the mountain wind bear witness to years of tradition. Yet, the steps once marked by uncertainty are now transforming into a path of renewed hope, as Garut coffee is not only thriving but also securing a more dignified livelihood for farming families.

This transformation is evident in the increase in family income achieved through the Desa Sejahtera Astra Cikajang program. Average monthly income has risen from approximately Rp1.3 million to around Rp3.7 million, with some families even surpassing Rp4.5 million per month. Beyond economic upliftment, the farmers now own an independent cooperative, which strengthens the institutional framework of their coffee enterprise and ensures the sustainability of the community-based agricultural ecosystem.

Garut Arabica coffee, cultivated with the assistance of the Desa Sejahtera Astra Cikajang initiative, has also successfully penetrated international markets. Exports have reached Europe, Dubai, Egypt, and Singapore, with the most recent shipment going to Thailand, significantly reinforcing Garut coffee’s position in the global value chain.

​“Astra believes that village independence thrives when communities possess the capacity, access, and opportunity for growth. Strengthening the Garut coffee ecosystem is a tangible expression of our commitment to support rural prosperity by cultivating local potential that yields sustainable benefits,” said Astra President Director Djony Bunarto Tjondro.

Crucial to this transformation is the pivotal role played by local change agent, Bernard Suryanto Langoday, the Local Champion of Desa Sejahtera Astra Cikajang. Bernard has encouraged the implementation of quality standards and modern cultivation techniques and has enhanced farmers’ understanding of value-added processing and marketing. The coffee sociopreneur has built a coffee ecosystem from upstream to downstream, involving over 4,000 residents, boosting farmer productivity, expanding market reach, and establishing village coffee as a new source of pride. This support has reinforced technical knowledge while simultaneously nurturing the farmers’ confidence in managing their enterprises.

The complete story of Bernard’s journey in driving change in his village alongside the Desa Sejahtera Astra program is available on the SATU Indonesia YouTube channel.

Through the Desa Sejahtera Astra initiative, Astra is committed to continuously delivering sustainable social impact to rural communities across various regions of Indonesia.

Astra’s dedication to supporting rural economic empowerment and strengthening sustainable agricultural ecosystems aligns with its mission to Prosper with the Nation and contributes to the achievement of Indonesia’s Sustainable Development Goals (SDGs).

 

Untuk informasi lebih lanjut, mohon hubungi:

Windy Riswantyo
Head of Corporate Communications
PT Astra International Tbk
Telp. 021-508-43-888

Tentang Astra
Astra adalah salah satu perusahaan publik terbesar di Indonesia, yang terdiri dari 301 anak perusahaan, ventura bersama serta entitas asosiasi, didukung lebih dari 190.000 karyawan. Model bisnis perusahaan yang terdiversifikasi menciptakan sinergi dan peluang di seluruh sektor industri termasuk Otomotif & Mobilitas, Jasa Keuangan, Alat Berat, Pertambangan, Konstruksi & Energi, Agribisnis, Infrastruktur, Teknologi Informasi dan Properti. Astra mempunyai kerangka sustainability yang di dalamnya terdapat Astra 2030 Sustainability Aspirations untuk memandu perjalanan transisi Grup Astra dalam menjadi perusahaan yang lebih sustainable pada tahun 2030 dan seterusnya. Astra berkeinginan untuk berkontribusi dalam memperkuat ketahanan perekonomian Indonesia yang mendukung masyarakat yang inklusif dan sejahtera. 

Astra memiliki rekam jejak kontribusi publik dan sosial yang baik melalui empat pilar, yang terdiri dari kesehatan, pendidikan, lingkungan, dan kewirausahaan serta sembilan yayasan yang turut berkontribusi untuk pertumbuhan ekonomi Indonesia sekaligus mendukung masyarakat yang inklusif dan sejahtera. Dilaksanakan pertama kali pada tahun 2010, program Astra Semangat Astra Terpadu Untuk (SATU) Indonesia Awards, telah mengapresiasi 726 pemuda Indonesia di tingkat nasional dan provinsi di seluruh Indonesia. Program SATU Indonesia Awards dikolaborasikan dengan berbagai kegiatan komunitas Astra melalui lebih dari 1.500 Desa Sejahtera Astra dan Kampung Berseri Astra di 35 provinsi di seluruh Indonesia.

Untuk informasi lebih lanjut, kunjungi www.astra.co.id, serta ikuti kegiatan Astra melalui Instagram @satu_indonesia, TikTok @satu_indonesia, YouTube SATU Indonesia, X (Twitter) @satu_indonesia, LinkedIn PT Astra International Tbk, dan Facebook Semangat Astra Terpadu.