Astra-Supported MSMEs Record Transaction Value of Rp70.79 Billion from Eight MoUs at Trade Expo Indonesia 2025

BSD, TANGERANG: Astra-supported MSMEs recorded a transaction value of Rp70.79 billion (equivalent to US$4.29 million) and signed eight Memorandums of Understanding (MoUs) during the Trade Expo Indonesia (TEI) 2025, held at ICE BSD, Tangerang, from October 15 to 19, 2025.

This achievement is the result of the participation of 23 MSMEs supported by Astra through its Desa Sejahtera Astra program and the Astra Foundation – Dharma Bhakti Astra Foundation. The initiative aims to expand export networks and introduce signature local products to international markets. Prior to participating in the exhibition, all supported MSMEs underwent intensive export training from May to October 2025 to strengthen their production capabilities, quality standards, and international marketing strategies.

Astra-supported MSMEs occupied booths in Hall 3A at ICE BSD, representing three main categories of Indonesia’s flagship products: processed food and beverages, agricultural commodities, and fashion and home décor crafts. Nine MSMEs showcased processed food and beverage products such as fried shallots, crispy mushrooms, cocoa-based products, honey, and seaweed chips. Six other MSMEs presented agricultural commodities including coconut sugar, spices, coffee, essential oils, and cinnamon. Meanwhile, eight MSMEs displayed a variety of crafts like woven fabrics, wooden kitchenware, and ceramic products made with natural fibers. These products attracted the interest of potential buyers from various countries, with export destinations including Australia, Japan, the Netherlands, Malaysia, Canada, Germany, the United Arab Emirates, Nigeria, and the United States.

Throughout the exhibition, Astra-supported MSMEs participated in multiple business matching sessions with prospective buyers from Asia, Europe, and the Middle East, generating an additional potential transaction value of Rp48.62 billion (US$2.95 million).

“This achievement proves that Indonesian products have global competitiveness and significant potential to break into international markets. Astra is committed to continuously supporting MSMEs to improve product quality, strengthen business management, and understand the needs of the global market. Collaboration between the government, businesses, and society is key for Indonesian MSMEs to level up and contribute meaningfully to national economic growth,” said Astra Chief of Corporate Affairs Boy Kelana Soebroto.

In addition to participation in the main exhibition, 25 MSMEs from the Astra Foundation also took part in Export Strategy training, a collaboration between the Indonesian Chamber of Commerce and Industry (KADIN) and the Indonesia Export Training Center (IETC) of the Indonesian Ministry of Trade, to prepare for their participation in next year’s TEI.

Astra’s participation in TEI 2025 is part of the company’s commitment to support national economic growth through the development of MSMEs and the enhancement of local product exports, in line with Astra’s mission to prosper with the nation and contribute to achieving Indonesia’s Sustainable Development Goals (SDGs).

 

For further information, please contact:

Windy Riswantyo
Head of Corporate Communications
PT Astra International Tbk
Telp. 021-508-43-888

Tentang Astra
Astra adalah salah satu perusahaan publik terbesar di Indonesia, yang terdiri dari 301 anak perusahaan, ventura bersama serta entitas asosiasi, didukung lebih dari 190.000 karyawan. Model bisnis perusahaan yang terdiversifikasi menciptakan sinergi dan peluang di seluruh sektor industri termasuk Otomotif & Mobilitas, Jasa Keuangan, Alat Berat, Pertambangan, Konstruksi & Energi, Agribisnis, Infrastruktur, Teknologi Informasi dan Properti. Astra mempunyai kerangka sustainability yang di dalamnya terdapat Astra 2030 Sustainability Aspirations untuk memandu perjalanan transisi Grup Astra dalam menjadi perusahaan yang lebih sustainable pada tahun 2030 dan seterusnya. Astra berkeinginan untuk berkontribusi dalam memperkuat ketahanan perekonomian Indonesia yang mendukung masyarakat yang inklusif dan sejahtera. 

Astra memiliki rekam jejak kontribusi publik dan sosial yang baik melalui empat pilar, yang terdiri dari kesehatan, pendidikan, lingkungan, dan kewirausahaan serta sembilan yayasan yang turut berkontribusi untuk pertumbuhan ekonomi Indonesia sekaligus mendukung masyarakat yang inklusif dan sejahtera. Dilaksanakan pertama kali pada tahun 2010, program Astra Semangat Astra Terpadu Untuk (SATU) Indonesia Awards, telah mengapresiasi 726 pemuda Indonesia di tingkat nasional dan provinsi di seluruh Indonesia. Program SATU Indonesia Awards dikolaborasikan dengan berbagai kegiatan komunitas Astra melalui lebih dari 1.500 Desa Sejahtera Astra dan Kampung Berseri Astra di 35 provinsi di seluruh Indonesia.

Untuk informasi lebih lanjut, kunjungi www.astra.co.id, serta ikuti kegiatan Astra melalui Instagram @satu_indonesia, TikTok @satu_indonesia, YouTube SATU Indonesia, X (Twitter) @satu_indonesia, LinkedIn PT Astra International Tbk, dan Facebook Semangat Astra Terpadu.