Astra and Toyota Strengthen Strategic Partnership in Used Car Business

Jakarta: Astra and Toyota are strengthening their strategic partnership and expanding collaboration in the used car business in Indonesia through a partnership in PT Astra Digital Mobil (ADMO).

Toyota Motor Asia (Singapore) Pte. Ltd. (TMA), has acquired 40% of ADMO. TMA’s acquisition was through a subscription of new shares and acquisition of existing shares, with a total value of US$120 million, or approximately Rp2.0 trillion. After this transaction, Astra through PT Astra Digital Internasional (ADI) retained control over ADMO with a 60% shares ownership.

ADMO owns OLX.co.id and OLXmobbi, through its subsidiaries. OLX.co.id is one of the country’s largest online classifieds platforms for second-hand goods & services. OLXmobbi is a used car business based on an online to offline model, with more than 30 stores and inspection centres across 10 major cities in Indonesia.

“We continuously optimise our core business while actively investing in scalable, high-growth opportunities. The used car market in Indonesia remains largely fragmented, offering vast potential to create value at scale. This partnership reinforces our commitment to innovation, accessibility, and delivering trusted mobility solutions to all Indonesians,” stated Astra President Director, Djony Bunarto Tjondro.

“Astra is our trusted and long-standing partner, and I am delighted that we can further expand our collaboration through this endeavour. Toyota has a vision of “Mobility for All” and used car and mobility businesses allow us to extend our reach in realizing our vision. I am confident that we will be able to continue our over 50 years commitment to contribute to the Indonesian people through this partnership,” stated Deputy Chief Executive Officer of Toyota Motor Asia, Hao Quoc Tien.

This collaboration marks another milestone in Astra and Toyota’s continuing partnership. By leveraging Astra Group’s comprehensive automotive ecosystem, along with Toyota’s technology and extensive network, ADMO is well-positioned to modernise the used car sector and expand access for customers in Indonesia to obtain high-quality vehicles, financing, insurance and aftersales services across the country.

The partnership should enhance synergies between Astra and Toyota, in making it easier for customers to buy new and used vehicles through trade-in program.

Aligned with broader macro trends such as circular economies, affordability, and digitalisation, this partnership unlocks a compelling strategic opportunity. With a lower cost base, broader market reach, and strong consumer demand for used vehicles in Indonesia, OLXmobbi is well-positioned to become a leading mobility enabler.

For further information, please contact:

Astra

Putri Permatasari
Head of Media Relations
Telp. 021-508-43-888

Toyota Motor Asia

Nanako Kumamoto
External & Environment Affairs Division
[email protected]

Jaja Ishibashi
Toyota Marketing Services Department
[email protected]

About Astra:

Astra is one of Indonesia’s largest public companies, comprising 301 subsidiaries, joint ventures, and associate companies, supported by more than 190,000 employees. The company’s diversified business model creates synergies and opportunities across industry sectors including automotive & mobility, financial services, heavy equipment, mining construction and energy, agribusiness, infrastructure, information technology, and property. The company has a new sustainability framework which includes Astra’s 2030 Sustainability Aspirations. It will guide Astra in the transition journey to be a more sustainable business by 2030 and beyond. Astra wishes to contribute to the strength and resilience of the Indonesian economy while supporting an inclusive and prosperous society.

Astra has a strong record of public and social contributions through four pillars, which consist of health, education, environment, and entrepreneurship as well as nine foundations to contribute to the growth of the Indonesian economy while encouraging a more inclusive and prosperous society. Established in 2010, Astra’s Semangat Astra Terpadu Untuk (SATU) Indonesia Awards program, has recognised the contribution of 726 young Indonesians at the national and provincial level across the nation. The SATU Indonesia Awards program is integrated with Astra’s wide range of community activities through more than 1,500 Desa Sejahtera Astra and Kampung Berseri Astra in 35 provinces throughout Indonesia.

For more about Astra, visit astra.co.id, and follow us on Instagram @satu_indonesia, TikTok @satu_indonesia, YouTube SATU Indonesia, X (Twitter) @satu_indonesia, LinkedIn PT Astra International Tbk, and Facebook Semangat Astra Terpadu.

About Toyota Motor Asia:

Toyota Motor Asia (TMA) is the regional corporate headquarters and subsidiary of Toyota Motor Corporation, based in both Singapore and Thailand. TMA leads and supports the Asia Pacific region in Sales and Marketing activities, Service Parts, Accessories and Customer Services, Research & Development, Product Planning, Production Control & Logistic, and Aftersales thus contributing to the overall development of the auto industry and the growing economies in the region and Global South.

Toyota envisions a future of inclusive and sustainable mobility that enriches the lives of everyone from around the world, through its multiple pathways strategy towards carbon neutrality, and human-centric approach that creates safe and innovative technology, alongside design.

As we evolve towards future mobility, TMA will continue to provide a diverse range of innovation and sustainability-driven mobility services and transportation solutions to people from all walks of life.

For more information about Toyota Motor Asia, please visit https://www.toyota-asia.com/

About OLX.co.id

OLX.co.id is a digital classified platform in Indonesia with more than 8.5 million active users per month. OLX.co.id serves as a platform for sellers to post ads and quickly sell their items while also providing buyers with a wide range of second-hand goods & services to meet their needs. Goods and services offered range from cars, motorcycles, gadgets and electronics, household, property, service & job vacancy, and more.

For more information please visit www.olx.co.id 

About OLXmobbi

OLXmobbi is a technology-based online and offline high-quality used car buying and selling service business that serves as a one-stop solution in the used car market ecosystem. It has over 30 stores and inspection centers spread across 10 major cities in Indonesia, including Jabodetabek, Bandung, Semarang, Surabaya, Malang, Denpasar, Pekanbaru, Palembang, Balikpapan, and Medan.

For more information about OLXmobbi, please visit www.olxmobbi.co.id.