Serasi Autoraya

PT Serasi Autoraya (SERA) is a subsidiary of PT Astra International Tbk and is now widely recognized as one of the largest transportation and logistics service providers in Indonesia. Initially established as a vehicle rental company, SERA has evolved into a comprehensive mobility solutions provider with three main business lines: Transportation Solutions, Auction Business, and Logistics Services, positioning SERA as a leading and prominent player in the industry.

1. Transportation Solutions

SERA provides integrated transportation services through its TRAC brand. TRAC offers vehicle rental services for both corporate and individual customers. It also provides professional driver services, ensuring a safe and comfortable travel experience. All TRAC vehicles are equipped with AstraFMS (Astra Fleet Management Solution)—Indonesia’s first comprehensive IT-based fleet and transport management system. We are ready to meet both passenger and logistics transportation needs.

2. Auction Business

Through its subsidiary IBID, SERA offers opportunities for customers to purchase two- and four-wheeled vehicles, lifestyle products, heavy equipment, scrap materials, and other goods via auction. IBID not only provides a unique buying and selling experience but also ensures that the entire auction process is fully digitized and transparent. Logistics Services

3. Beyond transportation and auction services, SERA—under the SELOG brand—also caters to the growing demand for end-to-end logistics services. SELOG offers a wide range of business solutions, including Contract Logistics, Shipping Services, Shipping Agency, Freight Forwarding, Warehouse and Yard Management, and Courier Services.

To learn more about SERA’s business, visit: https://www.sera.astra.co.id/