Astra's Education Program, Strengthening the Talent of the Next Generation

Education is a critical foundation for building the future of any nation. Through quality education, communities can expand their knowledge, sharpen their skills, and unlock greater opportunities for growth. This is why companies like Astra actively support broader access to education through dedicated education programs.

In Indonesia, businesses often play an active role in advancing education through Corporate Social Responsibility (CSR) initiatives.

So how does Astra implement its education programs in line with the principles of Catur Dharma? Find out below!

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What Is an Education Program?

In general, an education program is a structured initiative designed to expand access, improve quality, or create new learning opportunities for individuals and communities.

These programs can be carried out by a wide range of stakeholders, from government and educational institutions to social organisations and corporations through CSR initiatives. The primary objectives of community education programs include:

• Expanding community access to education.
• Developing skills and knowledge.
• Supporting improvements in human resource quality.
• Promoting more equitable access to education.

Importantly, these programs do not always take the form of classroom-based learning. Many also focus on skills training, vocational education, innovation development, and scholarship support for both school students and university scholars.

The Importance of Community Education Programs

Some of the key benefits of community education programs include:

• Expanding Educational Access: Community education programs help reach groups who may otherwise have difficulty accessing formal education.
• Developing Practical Skills: Many education programs are designed to deliver skills that are directly relevant to the workforce.
• Encouraging Innovation and Creativity: Through various competitions and training opportunities, these programs can inspire younger generations to develop innovative solutions.
• Supporting Economic Development: Quality education produces competent human resources who are well-prepared to contribute to economic growth.
  
  

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Astra's CSR Education Programs for Indonesian Communities

As one of Indonesia's largest companies, Astra is committed to contributing to community development. This commitment is reflected in the various Astra CSR education programs implemented through a range of initiatives.

These programs are not solely focused on providing educational support; they also actively encourage skill development, innovation, and the strengthening of vocational education.

Below are some of the education programs that form part of Astra's contribution.

1. SATU Indonesia Awards

One of Astra's flagship education initiatives is the SATU Indonesia Awards.This annual award program recognises the exceptional contributions and achievements of individuals and groups who have actively driven progress and development in Indonesia.

Through this program, Astra honours individuals or groups who have made tangible impacts across various fields, including education. Hana Maulida is one such recipient of the SATU Indonesia Awards in the education category.

Kakak Aman Indonesia is a movement initiated by Hana Maulida together with two colleagues in January 2023, dedicated to educating kindergarten and elementary school children about protecting themselves from sexual violence.

In its work, Kakak Aman Indonesia uses an education module written in clear, simple language to make it easy for children to understand. The material is delivered through interactive methods including storytelling, games, dialogue, and educational posters.

2. Astra Scholarship Program

Yayasan Astra, Yayasan Amaliah Astra (YAA) administers the Beasiswa Amaliah Astra as a sustainable education program that goes beyond financial support, also offering mentoring and training for scholarship recipients. As of 2025, a total of 5,948 beneficiaries have received support across the elementary, junior high, senior high, and university levels.

3. Politeknik Astra (ASTRAtech)

Yayasan Astra, Yayasan Astra Bina Ilmu, through Politeknik Astra (ASTRAtech), also provides scholarships for senior high school and vocational students, as well as scholarships for students nominated by the Astra Group. These scholarships cover tuition fees as well as a monthly living allowance.

ASTRAtech also conducts training programs focused on the development of secondary education. These activities include:

• Training for both students and teachers.
• Curriculum mentoring.
• Teaching factory activities.
• Testing and assessment to measure student capability.
• Providing schools with the opportunity to visit ASTRAtech facilities.

This program is delivered in collaboration with various partners, including the Environment & Social Responsibility (ESR) Division of PT Astra International Tbk, PT Astra Honda Motor, Yayasan Astra, Yayasan Pendidikan Astra Michael D. Ruslim, and PT Pamapersada Nusantara.

4. Center of Excellence Bootcamp Program

To strengthen character and support future-ready talent, Astra collaborates with Yayasan Astra, Yayasan Pendidikan Astra Michael D. Ruslim to deliver the Center of Excellence Bootcamp Program for teachers from Astra-supported schools and Astra Group schools.

Through this program, Astra delivers knowledge-sharing sessions to over 500 teachers across the elementary, junior high, and senior/vocational high school levels, covering the importance of innovation in education, as well as values and leadership development. Participants also gain practical training on developing character-based learning materials in context, and on using the School Collaboration System (SCS) implemented by Yayasan Astra, Yayasan Pendidikan Astra Michael D. Ruslim.

This educational strengthening program has also generated significant social value. In 2025, Astra began calculating SROI in the Education sector, particularly for the early childhood education (PAUD) program, recording an SROI value of 2.00 and an impact value of IDR 318 million. This reflects improvements in learning quality, strengthened capacity among educators, and broader access to education for younger generations across various supported regions.

5. Expanding Mentoring Areas and Strengthening Human Resource Quality

Through the Karakter CerDAS, character mentoring program in 17 elementary, junior high, and vocational schools across Seram Bagian Barat Regency in Maluku Province, Yayasan Astra, Yayasan Pendidikan Astra Michael D. Ruslim is focused on expanding its mentoring footprint to improve educational quality.

In addition, human resource quality is being strengthened through:

• Tuition scholarships awarded to 3 supported vocational schools and merit scholarships for 273 students.
• The AKSI (Innovative Student Entrepreneurship Forum) program leading to FIKSI (Indonesian Student Entrepreneurship Festival), with 3 entries reaching the national level.
• Arts and cultural mentoring leading to a supported school's performance at World Expo Osaka 2025.
• Weaving training across 29 schools, generating sales of 216 products totalling IDR 116 million.
  
  

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Astra's Education Programs, Building a Better Future for the Next Generation

Education programs play a crucial role in elevating the quality of human resources and unlocking broader opportunities for communities. Through the various initiatives launched by Astra, learning access can be expanded and the skills of younger generations can be developed.

From the SATU Indonesia Awards, Astra untuk Indonesia Cerdas, the Astra Scholarship Program, and Politeknik Astra, to mentoring programs in vocational schools, every initiative is aimed at supporting younger generations to be better prepared for the future.

If you would like to see how these various education, community development, and sustainability initiatives are being put into practice, you can explore the Astra Sustainability Report.