Kampung Berseri Astra: Who is Involved? Here is the List

You have probably heard of countless corporate social responsibility (CSR) programs across Indonesia. However, few initiatives have had a lasting impact over the years, such as Kampung Berseri Astra.

Astra's program extends beyond financial support by offering ongoing, hands-on mentorship to help communities achieve economic and social independence. This approach has been successfully implemented in many regions across Indonesia.

If you want to understand how this flagship Astra initiative works, read on to the end.

ALSO READ: Desa Sejahtera Astra and Kampung Berseri Astra: Astra's CSR in Action

What Is Kampung Berseri Astra?

Kampung Berseri Astra (KBA) is a community-based development program that integrates four pillars of sustainable social contribution into a single village setting, including Health, Education, Environment, and Entrepreneurship.

The program's core mission is to create communities that are clean, healthy, educated, and productive. Beyond that, KBA strengthens communities' capacity to adapt to and mitigate the effects of climate change.

In 2024, Astra developed 35 new KBA sites. Several of these are Kampung Iklim (PROKLIM) villages, a program run by the Ministry of Environment and the Environmental Control Agency (KLH/BPLH) that aims to improve communities' resilience and their ability to adapt to and mitigate climate-related challenges.

Benefits of the Kampung Berseri Astra Program

Kampung Berseri Astra is structured to ensure communities continue to thrive after the formal mentorship phase ends. Key benefits include:

• Strengthening Community Health: Posyandu (integrated health posts), community health worker training, and mobile health clinics are core components of KBA.
• Improving Education Quality: Astra helps establish reading parks and supports informal education activities within the community.
• Restoring Environmental Quality: KBA teaches residents to manage waste, plant trees, and apply circular economy principles.
• Raising Living Standards: Skills training and support for small and medium enterprises (SMEs) enable residents to increase their family income.
  
  

Implementation of the Astra Kampung Berseri Program in Various Regions

The following regional implementations serve as successful models of the Kampung Berseri Astra program.

1. Kampung Berseri Astra Balikpapan

KBA Karang Joang is a notable Astra Group CSR achievement, transforming a modest neighborhood into a clean, healthy, educated, and productive community. This KBA in Balikpapan has also achieved food independence and developed a thriving small business ecosystem.

UMKM Srikandi Berseri, for example, produces majun cloth, an eco-friendly recycled product made from fabric waste. There is also Rumah Pintar Astra, a community learning center, which offers over 250 books and a computer hub accessible to all residents.

This KBA has also developed into a nature and ecotourism destination, attracting regular visitors. KBA Balikpapan is recognized as one of the program's notable success stories.

2. Kampung Berseri Astra Pulau Pramuka

Pulau Pramuka, known for its marine tourism, has been transformed into a KBA that integrates environmental conservation, community empowerment, and sustainable ecotourism. Since 2003, residents and KBA have collaborated to address environmental damage caused by unsustainable fishing, inadequate sanitation, and unmanaged waste.

Key activities carried out by the Kampung Berseri Astra Pulau Pramuka community include:

• Mangrove planting to prevent coastal erosion and restore coral reef health, making the waters more attractive for snorkeling tourism.
• Sea turtle conservation through a hawksbill and green turtle breeding program within the Thousand Islands Marine National Park.
• Introduction of a plastic lab waste bank and pyrolysis technology to convert waste into eco-bricks and solar fuel.
• Digitizing the waste bank system enables real-time monitoring of inputs, improving efficiency and transparency.
• Construction of a literacy house to serve children and the broader community.
  
  

3. Kampung Berseri Astra Surabaya 

KBA Kampoeng Oase Ondomohen in Surabaya serves as a benchmark for conservation and waste management in an urban setting. It was selected as a reference site for a United Nations Development Programme (UNDP) survey, which is recognized under the United Nations umbrella.

This community is recognized for its effective waste management ecosystem. Residents process household waste on limited land and have developed eco bags made from fabric scraps, a unique local product that has become one of KBA Surabaya's most distinctive attractions.

Kampung Berseri Astra's Impact and Contribution to the SDGs

Kampung Berseri Astra is a flagship program led by Astra's President Director Djony Bunarto Tjondro. His sustainability-focused leadership has enabled KBA to contribute directly to several Sustainable Development Goals (SDGs), including:

• SDG 1 - No Poverty: Reducing poverty through entrepreneurship training and business capital support.
• SDG 4 - Quality Education: Expanding educational access for children in rural communities.
• SDG 8 - Decent Work and Economic Growth: Stimulating local economies through SMEs and community enterprises.
• SDG 11 - Sustainable Cities and Communities: Creating living environments that are clean, healthy, and competitive.
• SDG 13 - Climate Action: Raising awareness around climate change mitigation and natural resource conservation.

From this, it is clear that Astra has truly put this into practice on the ground, achieving measurable and sustainable results.

ALSO READ: PAMA Site KIDE Launches ProKlim Biu Berseri to Strengthen Environmental Resilience

Kampung Berseri Astra: Astra's Concrete Commitment to Uplifting Rural Communities Through Sustainable Development

Kampung Berseri Astra demonstrates that sustainability encompasses both environmental and community well-being. The program exemplifies how collaboration between the private sector and local communities can create broad, lasting, and positive change.

Success stories from KBA communities across regions demonstrate that sustainability can begin at the grassroots level. To explore more of Astra's social and sustainability programs, visit the Astra Sustainability Report to learn how Astra continues to innovate for "Prosper with the Nation."