Beyond The Boundaries. Astra Otoparts' Strategy for Navigating Industry Dynamics

Andi Gunanto, Director of PT Astra Otoparts Tbk (Astra Otoparts), introduced the "Beyond The Boundaries" strategy at the Inspiring Session & Business Pitching Panelist event on June 25, 2026. This event was part of the Strategic Sensibility: Beyond The Boundaries 2026 series, organized by Corporate People Development at PT Astra International Tbk in partnership with SBM ITB Executive Education.

The Beyond The Boundaries strategy is built on two core approaches, Exploit and Explore, reflecting Astra Otoparts' commitment to continuous growth and adaptability in a changing industry.

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Exploit: Optimizing Manufacturing Toward a Smart Factory

The Exploit approach focuses on optimizing manufacturing at Nusametal, a division of Astra Otoparts. This includes a thorough assessment of production processes, facilities, technology, and human resource development.

These findings form the basis for a transformation roadmap aimed at achieving operational excellence through digitalization and smart factory initiatives.

Explore: Energy Innovation and Future Technology Development

The Explore strategy is implemented through innovation partnerships with the Engineering Development Center (EDC), a division of Astra Otoparts, and PT Century Batteries Indonesia (CBI), its subsidiary.

CBI is developing lithium-based energy storage solutions, from automotive batteries to Battery Energy Storage Systems (BESS), to support sectors such as industry, renewable energy, telecommunications, data centers, buildings, and infrastructure.

Meanwhile, EDC is enhancing its engineering, digital technology, and product development capabilities to deliver innovative solutions for future industry needs.

Synergy Between Exploit and Explore as a Foundation for Sustainable Business

The synergy between Exploit and Explore provides a foundation for Astra Otoparts to build an adaptive, innovative, and sustainable business. By optimizing current strengths and pursuing new opportunities, Astra Otoparts creates added value for customers, enhances competitiveness, and supports the future growth of Indonesia's manufacturing industry.