Astra Digital Reinforces Platform to Fulfil People’s Needs

Astra Digital Reinforces Platform to Fulfil People’s Needs

JAKARTA: The higher needs that people look for digital services encourage PT Astra International Tbk to jump to that sector through Astra Digital. The move aims to provide technology-based service as well as reinforce the digital platform to fulfil Indonesian modern people’s needs that is now dominated by the millennial generation.

“By reinforcing the digital platform, Astra Digital is present to give a more innovative, relevant, and customer-oriented solution. Besides the right solution, customer engagement has become a very important thing to reach and strengthen relations with our customers, especially the millennial generation who will also be the future consumers of Astra,” said the Chief of Astra Digital Djap Tet Fa.

Answering to the needs, there are three digital platforms provided by Astra Digital, they are Seva.id, CariParkir, and Sejalan.

As one of the biggest national corporations at the moment, Astra has built the strong reputation by offering series of qualified products and services, while paying attention to the good corporate and environmental governance. Astra has always been aspired to be the company of national pride that actively involves in improving the prosperity of Indonesian people. Therefore, Astra’s businesses attempt to apply the balance integration of business commercial aspect and non-business contribution through its 9 foundations, as well as through the variety of sustainable corporate social responsibility programs in the aspect of health, education, environment, and entrepreneurship.

Seva.id is a marketplace which allows consumers to get their ideal car easier including its varied services such as booking service, credit simulation, and product bundling.

CariParkir is an application where users will be able to find the nearest parking area and book that parking slot, even before users arrive at the parking destination. The application is built because Astra Digital realizes the limited parking slots available at the moment.

Sejalan is a ride-sharing application that brings together drivers (the captain of Sejalan) and passengers (the friend of Sejalan) who have a trip route in the same direction. Through Sejalan, drivers and passengers are able to share fares or simply getting friends to talk to during the trip.

Car Flash Sale

In September to December 2018, Seva.id presents a flash sale program where consumers can buy cars with on-the-road price for only IDR 50 million. Cars in the program are Toyota New Yaris, Toyota All New Fortuner, BMW X1, Toyota Innova, Daihatsu Terios, Daihatsu Xenia, and Daihatsu Sigra.

“The car flash sale is our second event that we provide for the customers of Seva.id after previously together with Astra Financial we hold a lucky draw of IDR 500 million for 5 winners in the 2018 Gaikindo Indonesia International Auto Show (GIIAS),” said Djap Tet Fa.

The flash sale will be held on different dates and times of every month. To join the flash sale, users can register on http://flashsale.seva.id and follow the social media of Seva.id to get the most updated news of the Flash Sale.

The first Flash Sale was done on Monday, September 17, 2018, where consumers seizing 1 (one) unit of Toyota New Yaris and it was won by a South Jakarta-based consumer with the name of Nathasia Kairupan. The next Flash Sale is scheduled on Monday, September 24, 2018, on 21.00 WIB where consumers can buy Toyota New Fortuner only for IDR 50 million.

Look forward to the next Flash Sale for other cars in the upcoming months. For further information regarding the Flash Sale, visit https://www.seva.id or Instagram: @sevaid_official and Facebook: @sevaid.official.

For further information, please contact:

Boy Kelana Soebroto

Head of Corporate Communications

PT Astra International Tbk

Phone: 021 - 652 2555

About Astra International

PT Astra International Tbk was established in 1957 in Jakarta as a general trading company under the name Astra International Inc. In 1990, for the purpose of the company’s initial public offering (IPO), the name of the company changed to PT Astra International Tbk, followed by listing its shares on the Indonesia Stock Exchange under the ticker code ASII.

Astra has developed its business by implementing a business model based on synergies and diversification within seven business segments, consisting of: 1) Automotive, 2) Financial Services, 3) Heavy Equipment, Mining, Construction & Energy, 4) Agribusiness, 5) Infrastructure and Logistics, 6) Information Technology and 7) Property.

Astra conducted business operations in all parts of Indonesia under the management of more than 212 subsidiaries, joint ventures and associates, and was supported by 218,463 employees, as per December 2017.

Astra continually aspires to become a corporate citizen that is a pride of the nation, one who is actively involved in the national efforts to improve the welfare of the Indonesian people. To this end, Astra runs business activities by a balanced combination of the business’ commercial interests and non-business contributions through 9 foundations it nurtures, also through ongoing social responsibility programs focused on four basic areas: health, education, environment and small and medium enterprises development.

For further information, please visit www.astra.co.id & www.satu-indonesia.com.